Mosaert takes on RSC Anderlecht’s Creative Directorship

The team behind Stromae will celebrate the cultural cross-pollination between the club and its capital for a year
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Mosaert will strengthen RSC Anderlecht's internal creative agency as Creative Director. Mosaert and RSC Anderlecht will celebrate the cultural cross-pollination between Sporting and the capital during the collaboration. The Creative Directorship of the team behind Stromae will be expressed during the season throughout the entire universe of RSCA.

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Over Mosaert

Mosaert is a multidisciplinary creative house, with expertise in the world of music, fashion and the audiovisual sector. Mosaert is the collective behind artist Stromae, and also consists of his brother Luc Van Haver (Executive Director) and wife Coralie Barbier (Creative Director).

1985 & beyond

The starting point of the Creative Directorship is a celebration of the 40th anniversary of Anderlecht Champion, by the late and celebrated Grand Jojo. As a tribute to Grand Jojo, Stromae made a remix for the first time in his career.

Read all about the song

But it doesn't stop there. With the 80s as a reference, Mosaert will explore the cultural cross-pollination between RSCA and its community for a year.

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About the music clip

The first expression of the collaboration is the clip of the Anderlecht Champion remix, in which the new Joma shirt collection designed by Mosaert is presented.

Grand Jojo was a humorist par excellence, a Brusseleir with humour and self-mockery. The clip celebrates his legacy, with surreal scenes that subtly refer to the origins of the original Anderlecht Champion. For example, there is a reference to the washing machine that was the basis for the rhythm of the song.

Tribute night

Mosaert's Creative Directorship will express itself throughout the universe of RSCA for a year. The creative house will not only express itself in the visual identity of the club, but there will also be a tribute night around the new year.

Read Time: 2 mins