Starting this season, D’Ieteren Automotive is the Official Mobility Partner of RSC Anderlecht. The Belgian automotive distributor has signed a five-season agreement with the club, reinforcing its commitment to supporting leading organisations with innovative, integrated and sustainable mobility solutions. The partnership centres on a fleet collaboration involving the Audi and Volkswagen brands. In addition, the Volkswagen logo will appear on the shirts of all RSCA men’s academy teams.
RSC Anderlecht and D’Ieteren Automotive share more than just strong Belgian roots. Both brands believe in quality, development and the continuous ambition to keep improving while remaining true to their values and traditions. This shared ambition and long-term vision make the partnership a natural fit for both organisations.
Kenneth Bornauw, CEO of RSC Anderlecht:
“We are delighted to welcome D’Ieteren Automotive back as a partner of RSC Anderlecht. As our mobility partner, D’Ieteren Automotive can create added value for all our stakeholders, from supporters and employees to players and the wider community. We also share the same ambition for the future, with a strong focus on innovation, development and sustainability.”
D’Ieteren Automotive will leverage its mobility ecosystem over the coming years to support the club, its teams, employees and supporters. Audi and Volkswagen will provide a fleet of vehicles tailored to RSC Anderlecht’s sporting and operational needs.
The partnership also includes private shuttle services, a dedicated taxi drop-off zone and potential benefits for fans. In addition, the collaboration will support broader initiatives to encourage more sustainable travel to and from the stadium, including Lucien bike parking facilities, Poppy parking spaces and many other mobility projects in the years ahead.
Denis Gorteman, CEO of D’Ieteren Automotive:
"RSC Anderlecht is first and foremost an iconic brand in Belgian football, just as D’Ieteren has a rich heritage in the automotive sector. It was only natural for these two Belgian organisations to come together. With Audi and Volkswagen from our broad portfolio, we are ideally positioned to meet the mobility needs of all RSC Anderlecht stakeholders."
RSC Anderlecht looks forward to building the future together with D’Ieteren Automotive, both on and off the pitch.
Welcome to the family of the Mauves, D’Ieteren Automotive.
