RSCA and Coca-Cola are writing a new chapter in their long-standing history together. Both brands have renewed their partnership, continuing a collaboration that now spans almost half a century. A symbolic milestone that highlights the strength of a relationship built over the years on shared values and a strong connection with the club and its supporters.

To celebrate this special milestone, a delegation from Sporting visited Coca-Cola’s offices, located just a stone’s throw from the Lotto Park and Neerpede. A great opportunity to reflect on their long-standing collaboration and look ahead to the next chapters of this partnership.

The collaboration also goes beyond the commercial aspect, actively contributing to the experience of our supporters. Coca-Cola was present at this year's Fan Day, its products are served at the Lotto Park, and the brand helps make special moments possible for our supporters. These include the Christmas market at the Lotto Park and last season's Belgian Cup Final event, where supporters came together to watch the final on a big screen, with Coca-Cola as the naming partner.

A partnership that has continued to grow and evolve over the years, with the same shared ambition: creating even more memorable moments and emotions for the entire purple and white family. 💜